How to Create a Gmail App Password for Email Marketing

Follow this comprehensive guide to create an app password for your Gmail account to use with RemarketingPush email services or any other third-party service where you want to use your Gmail to send marketing emails securely.

Why do I need an App Password?

Google's security policy restricts direct password access for third-party applications. An App Password is a secure alternative that allows RemarketingPush to send emails from your Gmail account without compromising your main account password.

1

Enable 2-Step Verification for Gmail

You must have 2-Step Verification enabled on your Google Account to create app passwords.

  1. Go to your Google Account Security settings
  2. Look for "2-Step Verification" under the "Signing in to Google" section
  3. Follow the steps to turn on 2-Step Verification if it's not already enabled
2

Access Gmail App Passwords Page

Once 2-Step Verification is enabled, you can create app passwords:

  1. Return to your Google Account Security settings
  2. Search for "App passwords" or go directly to App Passwords page
  3. You may need to sign in again to verify your identity
3

Generate the Gmail App Password

Now you'll create a specific app password for RemarketingPush:

  1. Select "Mail" from the "Select app" dropdown menu
  2. Select "Other (Custom name)" from the "Select device" dropdown
  3. Enter a recognizable name like "RemarketingPush Email Service"
  4. Click the "Generate" button
4

Save Your Gmail App Password

Google will generate a 16-character password that you'll use with RemarketingPush:

  1. A yellow box will appear showing your new 16-character app password
  2. Important: Copy this password immediately (you won't be able to see it again)
  3. Store it temporarily in a secure place
  4. Click "Done" to complete the process
5

Use Gmail App Password in RemarketingPush

Now you can add this password to your sender account in RemarketingPush:

  1. Go to Sender Accounts in your RemarketingPush dashboard
  2. Click "Add New Sender Account"
  3. Enter your Gmail address and other details
  4. Use the generated app password in the password field
  5. Make sure SMTP is set to smtp.gmail.com and port to 587
  6. Save your settings
Go to Sender Accounts

Important Notes About Gmail App Passwords

  • You only need to enter this password once - RemarketingPush will securely store it for future emails
  • You will not need to memorize this password
  • App passwords provide full access to your Gmail account from the specified application
  • You can revoke app passwords anytime by returning to the App passwords page
  • If you disable 2-Step Verification, all app passwords are automatically revoked
  • Never share your app password with anyone else

Alternative Email Options for RemarketingPush

If you prefer not to use your own Gmail account, RemarketingPush offers several alternatives:

Shared Sender Accounts

Use our pre-configured shared sender accounts for your email campaigns. These are available to all users.

Business Email Accounts

If you have a business email, you can set it up using your email provider's SMTP settings.

Need Help with Gmail App Passwords?

Contact our support team for assistance with setting up your sender account for email marketing campaigns.

Contact Support

Frequently Asked Questions About Gmail App Passwords

Are Gmail App Passwords secure?

Yes, App Passwords are secure for use with third-party services. They're specific to the application you create them for and can be revoked individually at any time without affecting your main Gmail password.

Can I use the same App Password for multiple services?

While technically possible, it's recommended to create separate App Passwords for each service to maintain better security control. This allows you to revoke access to individual services if needed.

What if I forget my Gmail App Password?

You can't recover an App Password once you've closed the generation window. If you lose it, simply create a new one and update it in RemarketingPush.

Will creating an App Password affect my regular Gmail login?

No, App Passwords are separate from your main Gmail password. You'll continue to use your regular password and 2-Step Verification for logging into Gmail directly.